It is often difficult to come up with a title that is both striking and true to the content of the text to follow. Throughout the production of the text, a range of possibilities will present themselves to you. In determining which of these possibilities should head the finished product. you should select the one that both catches the eye and ‘hugs the content’: how this is achieved will be explained in the following paragraphs.

It is a good idea to ensure that the title contains two elements, each corresponding to one of these two functions. There two elements we shall call the Frame and the Theme. The Frame indicates the general area to be dealt with; the Theme delineates the sub-area to be focused on. In this way, the reader’s interest is awakened by the Frame and stimulated by the Theme.